LeadMarmot to Instantly

Feed an Instantly campaign with funded companies and a personalised first line.

What you get

An Instantly campaign whose lead list refreshes every weekday with companies that have a budget and a mandate, and a first line that proves you looked.

Option 1: the CSV

1. Save the CSV from the morning email.
2. In Instantly, add leads to the campaign from a CSV. Map contact_email, company, website, and put hook in a custom variable.
3. Reference that variable in the first paragraph of step one.

Keep the list clean: import only verified addresses, never helpdesk mailboxes. Instantly's own import guide covers the field mapping screen.

Option 2: automatic

The JSON API returns the same rows as the file. Your key is in every LeadMarmot email.

GET https://leadmarmot.com/api/leads?key=YOUR_KEY            latest file
GET https://leadmarmot.com/api/leads?key=YOUR_KEY&need=GEO   one need only
GET https://leadmarmot.com/api/leads?key=YOUR_KEY&date=2026-11-02
GET https://leadmarmot.com/api/leads?key=YOUR_KEY&company=hyperbolic.ai

Each lead carries: date, company, website, signal, hook, needs, top need, contact email with type and verification, LinkedIn, contact form, X handle, the evidence behind each need, round, amount, country, sector, what they sell.

Run the call every weekday morning from Zapier or Make and add each row to the campaign through Instantly's API or its Zapier action. The Zapier guide shows the three steps.

Option 3: the agent

The MCP server turns the file into tools your agent can call. Add https://leadmarmot.com/mcp?key=YOUR_KEY as an MCP server in Claude or ChatGPT, then ask for this morning's leads by need, the opener for one company, or a draft in your voice. The sample_leads tool works without a key.

Which leads to send

Every lead lists its needs, strongest first. If you sell GEO, send the ones whose top_need is GEO: their buyer asked ChatGPT a question and got a rival's name, and the hook says so in one sentence. If you sell content, paid or PR, filter on that need instead. One service, one need, one line: that is the whole pitch.

Keep your sending domain clean

Send only to addresses with a value in email_verified, skip helpdesk mailboxes, and keep daily volume where your tool's warm-up plan puts it. Where there is no address, the file still gives you the LinkedIn page, the contact form or the X handle, and the opener works the same way there.