LeadMarmot to Zapier or Make
Three steps: schedule, fetch the file, send each lead where you work.
What you get
A scenario that runs every weekday morning, fetches the day's leads, and sends each one into your CRM, outreach tool, sheet or Slack channel. No file handling.
The three steps
- Trigger: a schedule, every weekday morning.
- Fetch: an HTTP step (Webhooks by Zapier, or the HTTP module in Make) that calls the API with your key.
- Deliver: one action per lead in the tool you use: create a contact in HubSpot or Pipedrive, add a lead to lemlist, Instantly or Smartlead, append a row in Google Sheets, post to Slack.
The JSON API returns the same rows as the file. Your key is in every LeadMarmot email.
GET https://leadmarmot.com/api/leads?key=YOUR_KEY latest file GET https://leadmarmot.com/api/leads?key=YOUR_KEY&need=GEO one need only GET https://leadmarmot.com/api/leads?key=YOUR_KEY&date=2026-11-02 GET https://leadmarmot.com/api/leads?key=YOUR_KEY&company=hyperbolic.ai
Each lead carries: date, company, website, signal, hook, needs, top need, contact email with type and verification, LinkedIn, contact form, X handle, the evidence behind each need, round, amount, country, sector, what they sell.
Both tools can loop over the leads array of the response. Filter on top_need if you only sell one thing, and on email_verified to keep bounces away from your sending domain.
Or skip the scenario
The MCP server turns the file into tools your agent can call. Add https://leadmarmot.com/mcp?key=YOUR_KEY as an MCP server in Claude or ChatGPT, then ask for this morning's leads by need, the opener for one company, or a draft in your voice. The sample_leads tool works without a key.
Which leads to send
Every lead lists its needs, strongest first. If you sell GEO, send the ones whose top_need is GEO: their buyer asked ChatGPT a question and got a rival's name, and the hook says so in one sentence. If you sell content, paid or PR, filter on that need instead. One service, one need, one line: that is the whole pitch.
Keep your sending domain clean
Send only to addresses with a value in email_verified, skip helpdesk mailboxes, and keep daily volume where your tool's warm-up plan puts it. Where there is no address, the file still gives you the LinkedIn page, the contact form or the X handle, and the opener works the same way there.