LeadMarmot
LeadMarmot vs Doing it yourself
The default: Google Alerts, funding newsletters, Product Hunt and job boards each morning, then a spreadsheet and manual checks on each company. LeadMarmot is the lead generation agent for agencies: every weekday morning, the companies that raised, launched or started hiring, what each needs most, the opening line, and how to reach them.
| LeadMarmot | Doing it yourself | |
|---|---|---|
| Built for | Agencies and freelancers selling SEO, GEO, content, paid, CRO, PR or social to B2B and SaaS companies | Anyone with an hour a day and a spreadsheet |
| Price | $99 a month, one plan, 7-day trial with a card | Free in cash; an hour or two a day in time |
| What arrives | A file every weekday morning: 100 to 200 companies that raised, launched or started hiring the day before | Whatever you find that morning, in the order you find it |
| Signals | Funding rounds, product launches, new careers pages | Funding announcements you catch, launches you browse, job posts you search |
| Need per company | Six checks on every company: GEO, SEO, content, paid/CRO, PR/social, technical. Each lead carries its needs, strongest first | Manual: open the site, check analytics, blog, proof, ask ChatGPT yourself |
| Opening line | One opening line per company, written from the evidence | Written by hand per company |
| Contact paths | Email with type and verification status, LinkedIn page, contact form, X handle, as the company publishes them | Found by hand: contact pages, LinkedIn, X |
| Cadence | Daily, by email, plus the last seven days at sign-up | When you do it |
| Exports | CSV attached to every email, JSON API | Your spreadsheet |
| Agent access | MCP server for Claude and ChatGPT, same key as the API | Not stated on their site |
| Free | Open sample of 10 leads and a public weekly page | Yes |
Nothing to verify on a vendor's site here; the tools linked below are the usual starting points. LeadMarmot does not do everything: no investor or round history beyond the signal itself; no phone numbers; no search across a historical database: the API serves leads by day and by need; cRM delivery through webhook, Zapier, Make or n8n, not a native app.
What Doing it yourself does well
- Costs nothing but time
- You learn the market by reading it every day
- Total control over what counts as a lead
Where LeadMarmot differs
- LeadMarmot does the hour: the companies, the six checks, the opener and the contact paths arrive before you start
- It catches launches and careers pages you would not browse to
- It is the same every weekday, including the mornings you are busy
Pick Doing it yourself if
You have the hour and want to stay close to the raw news.
Pick LeadMarmot if
You would rather spend the hour writing to the companies.
Sources: Google Alerts · Crunchbase News funding coverage. Checked 2 November 2026. Prices and features change; the links show the current state.
See a morning's file before you decide.
Ten real leads with the need, the opener and every contact path. Then the whole week the moment you sign up.